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Deckers Outdoor Corporation acquired UGG; Australia in 1995. . Until 1998, the range of products has increased in two boots, four slippers, Ed Hardy bikini sale, including leisure time. The 1998 UGG; Australia has become the first top mark in luxury brands in the world of shoes. UGG; Australia has placed a premium luxury brand, clearly the top a classic bonus distribution strategy and marketing high-end fashion and communication.
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